‘Alexa, grow a tree’: Amazon launches voice-activated reforestation initiative

Workers planting trees in Appalachia. (A tree planted photo)

Amazon partners with One Tree Planted, a non-profit organization that supports reforestation around the world, to plant trees.

US customers with an Alexa device can say “Alexa, grow a tree” to donate $1 to plant one tree through the nonprofit. Amazon is also donating $1 million to the organization. The initiative celebrates “Earth Month” in April; April 22 is Earth Day.

Amazon aims to achieve net-zero emissions by 2040 as part of its Climate Pledge. But carbon emissions rose 19% in 2020 as sales skyrocketed during the pandemic, up 15% year-on-year. And a growing number of returns is also creating environmental problems for the e-commerce giant.

Amazon’s donation to One Tree Planted will help plant one million trees from April to December. The reforestation projects include planting trees on 34 acres of land in Pennsylvania; on land affected by wildfires in Northern California; and along salmon habitats through Pacific Northwest streams and rivers that support the salmon habitat. In addition, the group will plant fruit trees on small-scale farms in regions of India.

“We believe that every action and donation, big or small, matters when it comes to supporting a more sustainable future. That’s why we’re committed to helping customers easily plant trees,” Amazon said in a statement announcing the One Tree Planted initiative.

This post ‘Alexa, grow a tree’: Amazon launches voice-activated reforestation initiative

was original published at “https://www.geekwire.com/2022/alexa-grow-a-tree-amazon-launches-voice-enabled-reforestation-initiative/”