Apple begins taking donations for UNICEF Ukraine efforts

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Apple is calling on users to make a donation to UNICEF, with banners and notices on its website and in some apps urging customers to help Ukraine.

Russia’s ongoing invasion of Ukraine has caught the attention of most of the world, with the unfolding crisis prompting some to try donating to charities. To make it easier, Apple encourages users to do this through their Mac and iPhone.

As of Friday, Apple has started promoting direct donations to UNICEF across all of its platforms. On the Apple website, a banner asks customers to “Donate to support families affected by the crisis in Ukraine.”

A similar banner is visible in Apple News, stating that Apple is “partnering with UNICEF” and making a donation. Other prompts are also visible in the App Store, the Browse section of Apple Music, and the Apple TV app.

Tapping the banner while on an iPhone or iPad will open the iTunes Store, while on a Mac, clicking to launch Apple Music. The app then displays a prompt to donate, with various suggested amounts in the user’s local currency.

The message instructs users to select an amount and then select Donate to confirm the transaction. Apple states that 100% of the user contribution goes to UNICEF.

Reducing the friction for users to donate is one way Apple is working to help those caught up in the crisis. On Wednesday, CEO Tim Cook told employees he would match employee donations two-to-one, as part of an email about the situation.

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