New ‘Chocolate’ Ad Spot Emphasizes Easy Apple Card Sign Up

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Apple has launched a new chocolate-themed commercial that promotes the easy sign-up and cardless design of the Apple Card.

In the ad, called “Chocolate” for short, a man starts eating a bar before realizing he doesn’t have his wallet with him. After frantically checking his pockets, he finally pulls out his iPhone while standing in line, applies for an Apple Card and can use the payment method before checking out.

“Get Apple’s simplicity in a credit card. Apply in minutes and start using it right away,” Apple wrote. “No fees, unlimited daily cash back and you can share with whoever calls you family.”

While the Apple Card offers a true physical titanium card, it emphasizes the use of Apple Pay when paying for goods and services. For example, the card offers 2% cash back on Apple Pay purchases, compared to 1% when paying with the physical card or on other purchases.

The Apple Card, provided by Apple and Goldman Sachs, is available in the Wallet app. Currently it is exclusive to the US

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