Are people really convinced it’s safe to just go to a checkout-less Amazon Go store? Depends who they are, as far as “Saturday Night Live” is concerned.
The show was featured in Go supermarkets Saturday night in a fake commercial portraying how white and black buyers might see Amazon’s technology a little differently.
“In an Amazon Go store, you can just walk in, grab whatever you want, put it in your bag and just go,” says a voiceover.
“So I just grab what I want and leave? Wow, that’s so easy,” a white shopper (Heidi Gardner) says in the parody.
“Oh, so you want me to just grab something and walk away? No, son,” says one black shopper (Kenan Thompson), before adding, “Nice try.”
Actress Zoë Kravitz (“The Batman”, “KIMI”) presented “SNL” this weekend and appears in the spoof as a shopper who is afraid to just grab a bottle of kombucha and let her white boyfriend do it instead.
When she leaves the store, she holds up her hands and yells, “I’m with him!”
The first Amazon Go store opened in Seattle in January 2018. “Just Walk Out” refers to the technology that makes the stores actually go, with an array of overhead cameras and shelf sensors to keep track of what shoppers are picking up. The technology is now being used in some of the larger Amazon Fresh and Whole Foods supermarkets and in places like Seattle’s Climate Pledge Arena.
This post ‘SNL’ Tries Amazon Go in Parody of How White and Black Shoppers Can See ‘Just Walk Out’ Technology
was original published at “https://www.geekwire.com/2022/snl-has-a-go-at-amazon-go-in-spoof-on-how-white-and-black-shoppers-may-view-just-walk-out-tech/”
