The Pros and Cons of Buying Backlinks: What You Need to Know

When it comes to SEO, there are a lot of different strategies that you can use. One popular method is buying backlinks. Backlinks are links from other websites that point to your website. They are an important part of SEO because they help to improve your site’s ranking in search engine results pages (SERPs). However, before you decide to buy backlinks, there are some things you need to know. In this blog post, we will discuss the pros and cons of buying backlinks and help you decide if this strategy is right for you.

The Pros of Buying Backlinks:

One of the most significant advantages of buying backlinks is that it can help you quickly improve your site’s ranking in SERPs. If you can purchase high-quality backlinks from reputable websites, your site will likely significantly boost its SERP ranking. This can be especially beneficial if you are trying to rank for highly competitive keywords.

In addition, buying backlinks can also help to increase the amount of traffic that your site receives. If more people can find your site on search engine results pages, there is a greater chance of visiting your site.

The Cons of Buying Backlinks:

One downside of buying backlinks is that it can be a bit of a gamble. There is no guarantee that your site will actually see an increase in its SERP ranking or traffic levels after you purchase backlinks.

Additionally, purchasing backlinks from spammy or subpar websites may lower your website’s ranking.

Finally, if you are caught buying backlinks, then this could result in your site being penalized by Google. Overall, buying backlinks is risky and should only be used if you are confident in your ability to select high-quality backlinks.

What to check before buying a backlink:

Before you purchase backlinks, you should check a few things to ensure that you are getting high-quality links.

First, you should check the PageRank of the website. As we mentioned before, the PageRank is a metric that Google developed to measure the quality of websites. In general, you should only purchase backlinks from websites with a PageRank of 70 or higher. You can check the PageRank of a website using various tools, such as the Google Chrome extension PR Checker.

Finally, you should also look at the website’s Alexa Rank before purchasing backlinks. The Alexa Rank is a metric that measures the popularity of websites. It ranges from 0-100, with 100 being the most popular website. You can check the Alexa Rank of a website using various tools, such as Alexa’s Site Overview tool. Generally, you should only purchase backlinks from websites with an Alexa Rank of 30 or lower.


Purchasing backlinks is dangerous, and there is no assurance that they will truly improve your site’s SERP ranking or visitor levels. Additionally, buying backlinks from low-quality websites may harm the rating of your website. Overall, purchasing backlinks is only worthwhile if you are certain that the links you choose will be of a good caliber and come from reliable sources.