The digital marketing industry has seen a great transformation in the last decade, with newer techniques like white-label PPC management becoming popular. Pay-per-click marketing (PPC) is a well-known strategy for driving traffic to a website, but what is white-label PPC management, and how can it benefit your business? In this blog, we will explore the basics of white label ppc management, its benefits and how it can help your clients.
What is White Label PPC Management:
White label PPC management enables agencies to outsource client campaigns to third-party PPC providers, who work under their brand name. This means that agencies can offer PPC services to their clients, without having to hire in-house PPC specialists or set up a new department.
How does White Label PPC Management Work:
The white label PPC management process is simple. An agency partners with a third-party PPC management company and specifies the client’s requirements. The white label PPC provider then creates custom ad campaigns, keyword research, ad copy, and targets the ads to specific demographics. These campaigns are fully branded with the agency’s logo and branding, which makes them appear as though they were created in-house by the agency.
Benefits of White Label PPC Management:
One of the main benefits of white label PPC management is that digital marketing agencies can offer new services to their clients without hiring additional staff or investing in technology. This service allows you to focus on other core activities, such as account management, client acquisition, and sales without sacrificing on the quality of service you offer.
Another advantage of white label PPC management is that it offers access to the latest technology and tools. White label PPC management companies have the time, resources, and tools to research the latest PPC trends and apply them to your clients’ campaigns. They also maintain close relationships with the main search engines to ensure that all ads are optimized and approved by the search engines.
Finally, outsourcing your PPC work to a white label PPC provider helps to increase your clients’ satisfaction rates as they receive expert service delivered under your brand. This enables you to build a more reliable reputation, which makes it easier to retain your clients and win new businesses.
Pricing:
White Label PPC management pricing models vary depending on the provider, but most work on a percentage of ad spend basis. This means that you will pay a percentage of the ad spend that’s agreed upon, to manage and optimize your clients’ campaigns. Hiring an in-house team to manage PPC campaigns may be more costly than partnering with a white label provider.
Conclusion:
White Label PPC management is an effective way to offer PPC services to clients without the added costs associated with hiring in-house PPC experts. By partnering with a white label PPC management provider, you can offer customized services to your clients and maintain a positive relationship. Outsourcing PPC work to a third-party provider also helps to enhance your reputation and increase your clients’ satisfaction rates. While the costs may vary, white label PPC management still remains a cost-effective approach to offering quality PPC services to clients.
