A variety of wearables from the current market represent some of the current options available to women.

Kaitlyn Cimino / Android Authority

From partnerships to cutting edge technology, a number of factors continue to shape the smartwatch market. We may not be holding any James Bond gadgets, but we certainly carry more tools than ever before. What’s even better is that women’s needs are not left out of the conversation. But how do women fit into the wearables market in general and what are the emerging trends?

Read more: The best smartwatches you can buy

Progress for all

A Galaxy Watch 4 user checks for software updates in the watch settings.

Kaitlyn Cimino / Android Authority

For starters, most shoppers want the same from their device. No one buys a smartwatch hoping for flaky sensors, minimal app support, or terrible battery life. The nature of wearables is that they are useful, accurate and (if it’s not asking too much) easy on the eyes.

The fastest way to hinder the female identifying public is to oversimplify a device on our behalf. Lily Katz of Android Authority found this to be the case when reviewing the Garmin Lily. Garmin marketed the device as the “smartwatch women have been waiting for,” but our Lily said it was lacking. “We would have liked to have seen something more capable with that phrasing. Something that doesn’t sacrifice features (Garmin Pay, built-in GPS, etc.) for a beautiful design.”

It should come as no surprise that women need the same basic characteristics as men.

The typical woman looking for a smartwatch wants notifications, app support and fitness tracking. Moms, doctors, CEOs and everyone else want sleep analysis, SpO2 monitoring and exercise reminders. Athletes want advanced training features and recovery tools. Runners and cyclists want GPS on board. Basically, we’re all (regardless of gender identifiers) in the same line. Improvements to popular features or specifications are a win for everyone.

Size Matters

A variety of smartwatches including the Apple Watch Series 7, Galaxy Watch 4, Garmin Vivomove Sport and more rest side by side along a tape measure.

Kaitlyn Cimino / Android Authority

As mentioned, everyone benefits from advanced sensors, robust batteries and touchscreen displays. However, in many cases women want all these tools in a more compact device. I’ll be the first to say that some women look really cool in oversized accessories, but they don’t make for the most comfortable run or lift sessions. And for those of us who are easily dwarfed by bulky devices, that means they look both silly and uncomfortable. Big, heavy smartwatches just aren’t going to make it.

Women appreciate intentional tools that don’t make them feel like an afterthought.

In this regard, the wearables market is making strides in the right direction. Some of the most popular devices now come in multiple sizes to fit smaller wrists. These include the Samsung Galaxy Watch 4, Apple Watch 7, and even some Garmin picks like the Fenix ​​7 series and Venu 2 Plus. When testing the Instinct 2, I realized that such a feature-packed device could still slip under my wetsuit and didn’t weigh enough to interfere with my workouts (or close my eyes).

Simply put, women appreciate intentional tools that don’t make them feel like an afterthought. Size options open the door to more wearables that might not otherwise be a likely choice. The same goes for color options and I have to say, we don’t all like pink.

Women’s health focus in the wearables market

A white Garmin Instinct 2 on a user's wrist displays the Menstrual Tracker menu.

Kaitlyn Cimino / Android Authority

Under the hood, women’s health is a hot topic and many companies are focusing their efforts on tools like cycling and pregnancy tracking. Some devices’ own health apps include cycle tracking tools complete with notifications, reminders, and resources. Meanwhile, both Apple’s App Store and Google Play Store are full of third-party bike tracking apps.

These apps are largely focused on helping anyone with a female body track their symptoms and achieve or avoid pregnancy. With infertility affecting nearly ten percent of women in the US, such aids can have a huge impact. But these basic tracking features are just the beginning. A focus on cycles and pregnancy has so far only scratched the surface of women’s health problems, and there’s still plenty of room to run. Broader resources on hormonal cycles and deeper integration with exercise and fitness tools are likely to continue to evolve.

Aside from babies and menstruation, women have a host of health issues that wearables makers can invest in.

Body temperature, perfusion, resting heart rate, heart rate variability and much more are all affected by female cycles and hormonal changes. After I recently tore my ACL while skiing, numerous doctors asked at what point in my cycle the injury occurred. I had no idea there was a link between specific stages and an increased risk of an ACL tear.

After researching it, I found that Garmin actually informs users of this exact risk if you use their native cycle tracking. Sure, most people will have much more successful ski tours, but this is just one of many examples of how women’s health resources on wearables can be valuable.

Read more: The best Garmin watches money can buy

Women taking the lead

An Apple Watch Series 7 rests on an iPhone showing women's health resources, alongside a Galaxy Watch 4, another leading women's option in the wearables market.

Kaitlyn Cimino / Android Authority

Where are the women then? We hope the lead. Ida Tin, founder and CEO of the popular tracking app Clue, coined the term “femtech,” an industry of software, services and technology specifically aimed at improving women’s lives. Tin is just one of a growing number of women leaders in the multi-billion dollar femtech industry.

Frankly, any device that neglects the female consumer is financially irresponsible.

With the increasing overlap of health and technology, it is more important than ever that women’s health and well-being are prioritized by wearable brands. Plus, with a staggering share of the market’s purchasing power, women have unlimited potential to disrupt complacency. Frankly, any device that neglects the female consumer is financially irresponsible.

See also: The best smartwatches for women

Advances in technology (and a stronger focus on female users) mean that male-centric gender bias in tracking is hopefully a diminishing problem. At the same time, new tools and female-centric software, plus more inclusive design options, are making wearables increasingly accessible and useful to women.

Rumor has it that both the Apple Watch 8 and the upcoming Samsung Galaxy Watch 5 could feature thermometers that could provide additional insights to women tracking their cycle. We would like to see this and take advantage of the benefits.

It’s hard to say what else the market has in store for women, but we’re hopeful that further innovation is on the way.

This post Women and the wearables market was original published at “https://www.androidauthority.com/women-wearables-market-3145538/”


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